Points
de friction
-
Fallow CRM
The CRM holds 12,000 contacts but 35% are obsolete. Duplicates everywhere, dead emails, changed positions. Nobody has time to clean. Salespeople work around it in Excel.
-
Forgotten follow-ups
The salesperson promises to follow up, forgets, the lead goes cold. According to InsideSales, 80% of B2B leads are lost by default in 5 days. The pipeline bleeds silently.
-
Blind steering
Pipeline forecasting relies on salespeople's gut feelings. The executive team asks for a monthly review, 4 days of Excel scrambling. The result arrives stale.
Ce qu'on
automatise
Preuve macro
Northbound had a Salesforce CRM with 47,000 contacts, 40% obsolete. SDRs lost 2 hours per day requalifying. Waimia deployed continuous cleanup + automatic scoring + AI nurturing sequences. In 14 weeks, lead-to-SQL conversion rate went from 4.1% to 12.8%.
Voir le cas complet →conversion
time
9 months
Outils
déployés
| Catégorie | Outil | Rôle |
|---|---|---|
| Modèle raisonnement | Claude Sonnet 4.6 | Nuanced scoring, follow-up writing and commercial prioritisation. |
| Modèle volume | Claude Haiku 4.5 | Mass cleanup, deduplication, enrichment and continuous qualification. |
| CRM connecté | HubSpot · Salesforce · Pipedrive | No imposed migration, we work with your existing CRM. |
| Email infra | Resend · Postmark · SendGrid | Enterprise deliverability, full tracking and measured follow-ups. |
| Enrichissement | Apollo · Clearbit · Cognism | To silently recover missing data. |
| Workflow durable | LangGraph | Long sequences that resume after failure. |
CRM propre.
Pipeline actif.
45 minutes. On ouvre votre CRM ensemble, on chiffre les fuites, on propose 3 workflows. Si on n'a rien à proposer, on le dit.