Points
de friction
-
The brochure site with no data
Your site has existed for 5 years. You don't know how many leads it generates per month, or which persona converts. The web budget is spent but no pipeline line can be attributed to it.
-
Content buried on page 4
Blog articles are published out of SEO reflex but stay on Google page 4. Generative AIs don't cite your brand. You produce content nobody finds.
-
Zero visibility on intent
Visitors come and go. Without behavioural scoring, no visitor is qualified before they contact you. The salesperson qualifies manually — 40% of their time lost.
-
Every quote done manually
Sales qualification takes 5-9 days. Every proposal is written from scratch. The sales cycle is long because the site doesn't prepare the ground before the first call.
Ce qu'on
automatise
Preuve macro
Plateau had an 8-page brochure site and a dormant blog at 4 articles/month. No dedicated landing per persona, zero behavioural tracking, 0 link with their HubSpot CRM. Waimia redesigned the site in 6 weeks: 5 persona landings, 8-article/week editorial pipeline and auto scoring. In 10 weeks, the qualified pipeline went from 480 to 1,720 opportunities.
Voir le cas Plateau →meeting
reconnected
12 months
Outils
déployés
| Catégorie | Outil | Rôle |
|---|---|---|
| Pipeline éditorial | Articles SEO / GEO | Automated production of 8 articles/week targeting your ICP's long-tail queries. |
| Scoring visiteurs | Qualification comportementale | Real-time visitor scoring based on intent, on-site behaviour and firmographic signals. |
| CRM connecté | HubSpot · Salesforce · Pipedrive | Native integration with your existing CRM. No migration. Lead in CRM within a minute. |
| Analytics | GA4 + Dashboards | Full tracking with multi-touch attribution. Sales dashboard accessible on web and Slack. |
| Schema.org | Balisage structuré Schema.org | Each page tagged with adapted schemas. Readable by Google and generative AIs. |
| Hébergement | Vercel · Cloudflare | Continuous deployment, global edge network, load time < 1s. |
Votre site,
câblé.
45 minutes. On regarde votre site actuel, on identifie les 3 workflows à fort ROI. Si on n'a rien à proposer, on le dit — sans relance.